9 Tips to Choose the Right Affiliate Products to promote
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9 Tips to Choose the Right Affiliate Products to promote
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Have you ever thought that the reason people are not buying from your affiliate links is that you chose the wrong affiliate products in the first place?…
Finding success in affiliate marketing is neither easy nor as difficult or complicated as you think.
Must read –
While it takes a great marketing plan, consistency, patience & persistence to be a successful affiliate marketer. Knowing how to choose the right affiliate products is equally important.
Here are 9 tips that you can use to choose the right affiliate products…
Choose affiliate products with proven track records.
Always choose products which have proven track records.
If possible, then ask the vendor for a free copy/version of the product & check if it will be a good fit for your audience.
If you’re choosing products on Clickbank.com, then choose those at the top of their categories (i.e., the best sellers) and those with high gravity numbers (between about 75 and 150).
In addition,you can ask the vendor about his conversion and refund rates.
Select evergreen products.
If you send regular newsletters to your list, you can sell any kind of affiliate product you want. But if you’re selling using long-term strategies like blogging and article marketing, then consider choosing “evergreen” products.
These are products that were relevant last year, this year and well into the foreseeable future. And that means you can make money on these products years after you have written a number of blog posts about it.
Example: A book that teaches marketers how to write good sales letters is evergreen, since these basic copywriting “rules” have been in place for as long as humans have advertised. On the other hand, a book about how to optimize web pages for Google is NOT evergreen, since search engine algorithms change frequently.
Do NOT choose affiliate products based on price alone.
Big price plus big commission percentages equals big profits, right?
Well, NOT always.
Sometimes you can use low-price products to bring new customers into your sales funnel. So throw a few $5 to $50 products into the mix – you might be surprised at the stunning conversion rate and the new customers!
Look for sales page leaks.
Sometimes vendors think about their own profits and forget that their strategy hurts their affiliates.
For example, a Clickbank.com vendor who puts different payment buttons or encourages customers to call in their orders is stealing commissions from affiliates.
You can avoid this simply by looking over the sales page (and sales process) before becoming an affiliate. Here are the most common sales page leaks:
- Different payment options that don’t give the affiliate credit.
- Upsell options that, when chosen, override the affiliate’s cookie (and the affiliate loses the commission).
- Google AdSense ads on the sales page.
- Links to other products on the sales page.
- Prospects get put onto a mailing list that redirects them to a sales page that doesn’t give the affiliate credit.
Make sure to check that everything is right on the sales page before choosing the product.
Watch out for shady vendors.
Usually, the sales page leaks mentioned in the last tip are mistakes made by honest vendors. When you point out the mistake, they’ll quickly correct it.
However, there are some dishonest vendors who purposely use alternative payment commissions, faulty tracking software, and other tricks to rob you of your commission.
Indeed, some vendors even do things like falsify refunds so your affiliate account doesn’t show that you’re owed any money.
To protect yourself against these sorts of vendors, always deal with known, reputable people in your niche. And if you consider working with someone new, then make sure to check for their history online.
If you see a pattern of customer OR affiliate complaints, then move on and find another vendor.
Use reputable affiliate tracking systems.
Sometimes vendors install their own affiliate tracking scripts on their site. If you’re 100% confident that the vendor is honest – and if others who’ve used the script report good results – then you may consider joining these affiliate programs.
Otherwise, stick with reputable affiliate programs where you know your sales will get tracked and you’ll get paid, such as Amazon Associates and Clickbank.com.
I’ve created a list of 7 trustworthy + high paying affiliate programs that I use & suggest. Get it from below –
Look for affiliate products with high commissions.
Commission rates vary depending on what you’re selling.
Example: Selling physical products (like computers) may put as little as a 5% commission rate into your pocket. But if you’re selling digital products, then you can usually expect at least a 40% commission rate, with 40-50% being the average. However, sometimes you’ll even approach 100% commission rates on downloadable products.
If you find a digital product offering 25% commissions – and the product doesn’t require personal service on behalf of the vendor (such as software installations or personal coaching) – then skip it. You can probably find similar products that pay at least a 40% commission.
Look for a hungry niche FIRST… and then look for an affiliate product to promote.
Some beginning affiliate marketers stumble on a product and are taken in by the promises of a high commission rate and potential big profits.
But when they actually put the product on the market, they find that there’s very little demand for a “how-to” instructional video for pygmy goat farmers.
Instead, what you need to do is find a hungry niche first, find out what they’re ALREADY buying, and then sell something similar.
If you’re selling information products, the easiest way to do this is to go to Clickbank.com and seek out the best sellers (those at the top of their categories that have a high gravity).
When you find out the niche you’re looking for, you can start a blog & start building a mailing list. People buy from you more when you provide value to them & maintain a good relationship with them.
Promote only those affiliate products that you’d use yourself.
Or, if you’re not a part of the niche market, then only promote those affiliate products that you’d recommend to your mother or your best friend.
Point is, don’t let the excitement of big commissions and a high conversion rate cloud your vision. Your primary objective is to help your customers.
If you’re selling affiliate products that fill your pockets with money but don’t solve your customers’ problems, you’re sacrificing long-term profits for short-term gains.
As such, put your primary focus on helping your customers by recommending good affiliate products. Doing so will earn their trust, which means they’ll be more likely to buy from you in the future. It’s a win-win situation.
Since you know how to choose the right affiliate products, your next step is to promote those products at the right places.
Here’s a post to help you out –
See, it’s not that difficult, right?
How do you decide which affiliate products are right for your blog and which are not? Let me know in the comments below.
If you found this post valuable, make sure to pin it to your Pinterest Profile. It’d just take a few seconds. 😉
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